Lush Lens 2.0
Design Consultant (2021-22)
LUSH cosmetics is famous for their large collection of 'naked' products, i.e, products sold without packaging. In 2019, LUSH launched an experimental app called Lush Lens which would allow shoppers to use their phone camera to identify a limited numebr of naked products and learn more about them.
By 2021, the app had hit more than 2 milion scans and at the same time the range of naked products had grown to more than 50% of LUSH's sales. As part of the next phase, LUSH wanted to rethink the user experience, design a scalable system across all naked products and integrate it into their core retail app. This was a collaborative project between Lush's 'Tech Warriors' team and the Innovation Studio.
LUSH had very deeply developed packaging system that served to provide transparency on ingredients and manufacturing, guide users on how to use the product and also raise brand awareness. We wanted to replicate the experience of picking up a product and learning about either in-store or at home without the need for any packaging or information cards.
The core of the design system we created was a two-sided 'card' for each naked product. We broke the product information down into multiple levels of priority built the various components in a way that the LUSH team could add new product cards very easily in the future. We also created an immersive tutorial that would show first time users how to use the feature.
The front of each card would contain higher priority information and a call-to action to purchase the product while the back would contain the rest of the secondary information. After experimenting with multiple interactions, we landed on a simple swipe on either side that would flip the card over, recreating the experience of turining a physical product around to read the info at the back.
Here is a video of the Tech R&D team at LUSH talking about the impact of Lush Lens on the business and its ambitious sustainability goals.